darzana

about darzana

“Darzana, founded in December of 2015, is the nation’s premier all male circuit alumni dance team. Comprising of the top dancers from various collegiate dance teams of the DDN circuit, we strive to promote dance that incorporates many unique styles/forms while staying true to our culture. We fuse together the styles of Bollywood, hip-hop, contemporary, and bhangra to create a performance with innovative choreography, stunts, and passion. Our goal is to inspire, dominate, and celebrate our diverse cultures and styles through dance.”

i was contracted to be the media chair for darzana’s fourth performance season. my work includes staying true to the previously existing logo by expanding its brand into promotional video and flyers.

the media

the style that i used to introduce the team’s new members was inspired by the 90’s vhs old video effect combined with a futuristic glitch. this style allows the team to present themselves in a manner that upholds tradition but also looks forward to growth.

the rest of the digital content such as the flyers and music album cover can also be seen employing the same techniques.