desi dance convention
about Ddcon
“Desi Dance Convention, also known as DDCON, is a 3-day annual event which brings artists together for a variety of informative breakouts, dance workshops, and open forums. DDCON attendees are invited into a safe and collaborative environment where they are encouraged to step outside of their comfort zones, develop their creative skills, and build new relationships. DDCON aims to cultivate curiosity and passion for the performing arts by providing attendees with diverse new experiences in dance.”
i joined ddcon in 2018 as the graphic design chair. my primary responsibilities were to aid in a full brand refresh and create all marketing collateral for their 3rd annual event.
the logo
in it's third year, ddcon was to be held in austin, tx. my inspiration for this design came about knowing the graffiti style art that infiltrates the city. given that this event changes its location each year, the overall goal was to create an image that encapsulated the essence of the chosen venue and culture surrounding it.
the designs on black below are part of the original brand that was created during the event’s inception by a fellow designer, robina ghosh. these concepts are still used in marketing collateral alongside the refresh.
event print media
with an attendance of 300+ people at the event, i created badges for those who held a position on board or were invited as a guest of honor (instructor, media, panelist). these were printed out on lanyards which each member wore for the duration of the weekend.
at the end of the convention, scholarship certificates are awarded to top students chosen by the instructor. this document is signed by the company’s ceo as well as the event directors.
digital media
for the instagram and facebook posts, i adapted a “smoke” theme to showcase the gradient as well as the pictures of attendees from the previous year. the posts were advertising registration as well as introducing the instructors and panelists. this style was meant to be both color coordinated and eye-catching to those who browsed through.
corpoRATE DOCUMENTS
in prepping for an event of this scale, it was necessary to reach out to businesses for developing a partnership. i created this sponsorship deck that contains statistics and a plan of action for those interested in contributing.
merchandise & apparel
a variety of trinkets and apparel was created to provide to each attendee and guest of honor at ddcon. the custom print material included die-cut stickers, shot glasses, a baseball jersey, and a cotton tee shirt.
