retro raas

about retro raas

retro raas was a dance entity created by miral shah, in order to further pursue the indian folk style hailing from gujrat.

i was contracted to digitize the sketch and create a variety of versions to be used across all media platforms.

the logo

a combination of boxy typography and optical illusion was adapted for this logo. “raas” is a dance style that uses sticks called dandiya, to portray visuals within the performance. the “dandiya” is meant to act as the “T” in both retro and raas.

original sketch by miral shah.