dil se naach

about dil se naach

dil se naach is an annual national intercollegiate Bollywood-Fusion competition held at East Carolina University.

Dil Se Naach was formed with one idea in mind: to encourage dancers to “dance from your heart” and #dowhatyoulove. We strive to create an environment that promotes the beauty of our culture and empowers our community and philanthropy.

the logo

this logo was a revamp of their original brand which featured two dancers making a heart. the original dancers in the logo were more detailed silhouettes that forms their limbs to create a heart shape. this organization decided to go for a cleaner look but still keep the essence of their meaning and original logo.

we opted for a take on “yin and yang” to symbolize the love and harmony that this competition promotes. the two figures making the yin and yang shape are still reminiscent of a human form.

the “glitch” text was utilized in order to create a bold title that signifies the rebrand into a more modern territory.

branding guidelines

• with a new logo comes new guidelines. we decided to create vibrant multicolored versions of the logo alongside a classic font pairing so that it can be used on apparel and digital media throughout their 9 month season.